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Faculty Attitudes Toward Content in Higher Education

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An important piece of companion research alongside BISG's Student Attitudes Toward Content in Higher Education report, this survey of higher-ed faculty members -- now in its fourth year -- sheds meaningful light on the changing role of the traditional print textbook as the foundational tool for instruction.
The findings provide actionable responses to the following questions from faculty currently teaching at for-profit, two- and four-year colleges: 


  • What are the top criteria used when selecting material for your courses?
  • How has your reliance on a core print textbook changed over the past few years?
  • Do you believe that publishers are providing adequate information about format and price options for students during the content selection process?
  • Do you use publisher-provided online resources for this course? Why or why not?
  • And many more!...



Data from Faculty Attitudes Toward Content in Higher Education is available as a stand-along PDF Summary Report and via a dynamic online portal called Real-Time Reporting (RTR). RTR provides real-time web-based access to the raw survey data -- drillable, sortable and accessible when you want it, how you want it.


Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. The company's products and services are designed to foster academic excellence and professional development, increase student engagement, improve learning outcomes and deliver authoritative information to people whenever and wherever they need it. Through the company's unique position within both the library and academic markets, Cengage Learning is providing integrated learning solutions that bridge from the library to the classroom. 


Barnes & Noble College operates over 700 campus stores nationwide, delivering 5 million students  and faculty an experience driven by innovation and student insights. We transform stores into destinations with affordable course materials, must-have apparel and technology, and an overarching commitment to each campus partner’s brand. To learn more, visit

Follett Higher Education Group of Westbrook, Illinois, is the leading provider of bookstore services and the foremost supplier of used books in North America. Follett services five million students and over 400,000 faculty members through more than 900 stores. Follett also services more than 1,600 independent campus stores with its wholesale services, and has the most visited ecommerce collegiate website,, that provides services and products through a network of more than 1,300 online stores.

McGraw-Hill Education is a digital learning company that draws on its more than 100 years of educational expertise to offer solutions that improve learning outcomes around the world. McGraw-Hill Education is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The Company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 60 languages.

© 2015, the Book Industry Study Group, Inc.




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