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International Markets: Doing Business in Brazil

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As book publishing becomes increasingly international, it is more important than ever that US stakeholders understand how to conduct business on a global scale. To that end, BISG is pleased to introduce a new research initiative aimed at collecting and providing intelligence on international book markets.

Doing Business in Brazil, the first in this series, includes data on the size of the Brazilian retail book business, information on key demographic and economic factors, Brazilian book buyers’ current interest in and acceptance of digital formats, the state of standards in Brazil, and the unique opportunities and challenges publishers can expect when engaging there.

As the world’s seventh-largest economy, Brazil is a key target for US publishers and other stakeholders wishing to expand their businesses overseas. This report provides guidance to help them navigate the unique Brazilian marketplace.

The 17-page PDF report includes:

  • Trends in physical retailing and the book-buying experience in Brazil, including format and category trends
  • Literacy rates and their impact on book sales
  • The role of government policy, including vouchers to incentivize book purchases
  • The importance of government purchasing, and the top retailers in the Brazilian market
  • The advantage and disadvantages of selling translation rights vs. exporting English-language content 

PUBLICATION SPONSORS

BISG thanks the following companies for their sponsorship ofInternational Markets: Doing Business in Brazil. Their generous support allows BISG to make this publication freely available to its members.

Baker & Taylor, Inc. is the premier worldwide distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, schools and retailers worldwide.

Bowker is the world’s leading provider of bibliographic information and management solutions designed to help publishers, authors, and booksellers better serve their customers.

Firebrand Technologies has been dedicated to providing leading software and services to help publishers achieve success since its founding in 1987. Firebrand provides steadfast leadership and seamless information flow throughout the publishing process.

Ingram Content Group Inc., is the world's largest and most trusted distributor of books, music and media content. Thousands of publishers, retailers and libraries worldwide use Ingram’s fully integrated physical and digital distribution, logistics, and manufacturing solutions to access global consumer demand, and realize the full business potential of book content.

Kaplan Publishing offers print and digital resources from three leading test prep brands–Kaplan Test Prep, Manhattan Prep, and Grockit–for more than 50 standardized admissions and professional licensing exams.

Founded in December 2009, Toronto-based Kobo leads the global transformation in reading by inspiring people to read more and more often – anytime, anyplace, anywhere around the world. Kobo's world-class platform delivers the best digital reading experience to millions of users in 190 countries offering of the world's largest catalogues with millions of titles, world-class eReading devices, and top-ranking apps.

Macmillan Education helps learners achieve more. Our Higher Education Group, including the imprints of Worth Publishers, WH Freeman, and Bedford/St. Martins, collaborates with the world’s best researchers, educators, and administrators to create learning tools that improve student engagement and outcomes and cultivate better learners. We listen to instructors, students, and institutions to deliver pioneering tools and remarkable service. Mastery breeds innovation. To learn more, visit us atmacmillanhighered.com, or on Facebook or Twitter.Macmillan Education helps learners achieve more. Our Higher Education Group, including the imprints of Worth Publishers, WH Freeman, and Bedford/St. Martins, collaborates with the world’s best researchers, educators, and administrators to create learning tools that improve student engagement and outcomes and cultivate better learners. We listen to instructors, students, and institutions to deliver pioneering tools and remarkable service. Mastery breeds innovation. To learn more, visit us at macmillanhighered.com, or on Facebook or Twitter.

One of the largest university presses in the world, The MIT Press publishes over 200 books and 30 journals each year.  Among the first university presses to offer titles electronically, we continue to look for the most effective means to serve our readers, and produce rigorous and innovative information products in whatever forms the future of publishing brings.

Penguin Random House is the international home to near-ly 250 editorially and creatively independent publishing imprints. Together, our mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.

The Quarto Group (LSE: QRT) is the leading global illustrated book publisher and distribution group and is listed on the London Stock Exchange.

ReaderLink is the largest full-service distributor of hardcover, trade and paperback books to non-trade channel booksellers in North America, including the biggest names in retail across multiple retail channels, and is a recognized leader in book industry distribution logistics, value-added category management services, field services and business analytics. ReaderLink does it all!

In 2001, two of the world’s most prominent technology publishers, O’Reilly Media, Inc. and Pearson Education, joined forces to create Safari Books Online. The new company was officially launched in September, 2001. The premise was simple: compile the best technology books from leading authors and publishers into an online database that technology, IT and management professionals could quickly and easily search for reliable, definitive answers to mission-critical questions.

Sally Dedecker Enterprises

Sally Dedecker Enterprises is a comprehensive consultancy offering strategic and tactical business solutions in distribution, sales, marketing, product development and other areas of the digital and print publishing process. We work with publishers to navigate the development and implementation of digital initiatives. Adding value for our clients is key as they transform into print and digital content providers.

Clients range from large to small, and from trade to academic, and include both private to public companies. As an outsource partner we provide a wide range of results driven management services. In-depth knowledge of the inner working of the supply chain provides publishers with the expertise in working with distribution partners. Combining sales and marketing skills, clients benefit from measurable results, including increased margins and a healthier bottom line.

© 2015, the Book Industry Study Group, Inc.

BOOK INDUSTRY STUDY GROUP

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Phone: 646-336-7141 | Fax: 646-336-7141 info@bisg.org